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I'm just going to say it, I like January. I like that it symbolises a fresh start and heading back to normal life. Don't get me wrong, I love Christmas and the lead up to Christmas but this year I fully went for it. Overindulging massively, to the point I could have been made of cheese. Even though I've eaten tonnes of cheese we still have lots left in the fridge. So when New Year comes round I feel ready to kick out the beige food and get back to eating healthy and back into the gym.

That's why I named this post New Year old me because after Christmas I feel ready to get back into my gym routine and to start planning holidays and trips for the year ahead. Last year was such an incredible year for trips, collaborating with brands and not to mention the support from you guys! Honestly, I feel so grateful to have such a lovely audience, whether it's on here, Twitter or across on Instagram, you guys are all so lovely!

This year it's going to be more of the same, creating content that you guys love. I've already got some ideas for new blog posts experimenting with photography ideas. I lorve the idea of having some posts just on film from a point and shoot camera. You can expect more experimental blog posts and even a few collaborative works with photographers and bloggers.

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Of course, there will be the usual denim based looks, mixed in with my love for basics and a few of those trend pieces. Give me a heads up if there is anything you would love to see from me? Either message me on Twitter or Instagram. I love hearing what you guys want to see more from me.

Joey x






Happy New Years Eve! I woke up this morning feeling quite reflective on the past year. It has been a year of some major milestones for me personally, career wise and some blogging highs. 2017 started on a real high for me and Joe as finally after years of wanting and wishing, we finally have a very own little dog. We picked up our furry little child in February and I still think it's the best thing we have ever done. As well as looking after my fur baby, my career took a turn that I didn't see coming. I have always designed women's wear but this year I started designing girls wear and eventually moved onto this product area full time. Honestly looking back I should have made the move years ago and even though it's a crazy amount of work. It's the most fun design work, drawing unicorns and putting glitter on any slogan we design. Making that move has cemented where I want to take my career for the future.

2017 has also been a very successful year for my blog. I feel like I've come along way with my style and increased my following loads this year. I also feel I’ve constantly improved my photographs across both my blog and Instagram. Here I have featured my top engaged photos from the app we all love to hate!


Another highlight was attending London Fashion Week for the first time. I know you asking yourself why are you a designer and only now attending the shows. With the beauty of the internet it means shows get uploaded almost instantly so we can download them and study the garments in detail without leaving my desk. Of course nothing beats seeing the clothes in real life though and feeling the atmosphere as the show unfolds.

Another great achievement this year was working with Forever 21 for Glastonbury. I absolutely love Glastonbury festival and wouldn't have missed this year for anything. It is literally my favourite place in the whole world and it only exists for 5 days a year. So when Forever 21 wanted me to do a festival look book, it married up perfectly with me going to Glastonbury.

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The number one highlight for my blogging this year has to be my trip to LA with H&M to see the Erdem collaboration collection. This was a dream come true for me. I follow H&M every year to see who they have collaborated with, following the hype of what collection the designer will bring out. So to win a competition to see the collection at their launch show was just insane. It felt like all my hard work, all the extra hours I put into my blog started to pay off. It was a real pinch myself moment and one I won't be forgetting anytime soon.

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I'll be raising a glass tonight to the amazing memories I've made and to all the people who have supported me and followed my blogging journey so far. Here's hoping 2018 brings some more amazing adventures and achievements. See you on the other side guys!

Joey x


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Yes as the title suggests this new year is going to be a relaxed one. I've had the most fun-filled December, so much so I honestly think I've partied myself out! But all that could change by tomorrow night and I could still end up out. Even if I was to go out I wouldn't be dressing up for New Year. For me, New Years is best spent at a house party with your close friends or family so dressing up isn't needed, as I probably get to a point in the night where I just want to curl up on the sofa chatting with friends. So if anyone asks, I will be wearing 'jeans and a nice top' because ultimately that is what I feel most comfortable in. From this past year of blogging, I've realised just how much I love nothing more than styling my jeans. I make sure that everything I buy will go with my jeans collection, from my boots to jewellery.

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This classic me look started with these jeans I managed to buy in the Topshop sale a couple of days ago. In my last blog post Sale Shopping, I talked about the sales and how I think Topshop have the best jeans on the high street, there is no need for designer denim when the UK high street covers it so well. So when it comes to the Topshop sale I stock up on 3 pairs of jeans, as they are a steal at £22 each. For added contrast, I've worn this tie front burgundy blouse and an old favourite of mine, a black velvet blazer. Out of all the things I have worn this year these three velvet items have been high on my favourites list. My black velvet blazer which I bought in last years Boxing Day sales gets brought out for these kind of nights out. The green velvet chunky heels that I wore to fashion week, still some of my most comfortable going heels I own and my velvet, pearl chain bag. This bag gets so much attention I think because of the 1920's vintage styling. What I love about this look the most is that is mixes just a small most of newness and championing old favourites. This is what I intend to wear to see in the new year, fashionable comfortable.

Here's to a Happy New Year guys and have a good one whatever you end up doing!

Joey x







Anything marked * has been gifted


Hey guys and Merry Christmas, I hope you are having a lovely holiday so far. I know I am enjoying relaxing and eating as much cheese as humanly possible, I think I've had over 10 cheese boards in the space of 5 days! As well as all the eating, I have done a bit of sale shopping from the comfort of my sofa. I did attempt the shops yesterday and failed massively. It's far too busy and messy in the stores so I headed home to carry on online sale shopping. 

Here I have put together some of my top items to invest in when it's sale time. These are the things I normally look for when there is a sale as it means I can either stock up or invest big while still getting a bargain with my Christmas money. 



Well, this piece of clothing is nothing new. If you have ever come across my blog before or visited my Instagram page you will know I looove denim. So when the sales hit my first stop for jeans is Topshop. They are my number store when recommending them to anyone wanting jeans. And in the sale, these styles I have picked out are an absolute steal at £22 each! Of course with any sale the popular styles sell out fast but these styles seem to be still on the website.



I am an absolute sucker for a grey marl jumper. It is up there as one of my top 5 basic items everyone should own and if you invest in a good quality piece it can last you years. The store I am also drawn to for plain coloured clothing is Cos and they also have some amazing sale deals. These jumpers I have picked out still come up to £50 but I believe they are a great layering piece for keeping you warm.

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Every year without fail I check out which ankle boots go on sale. This season I have had a thing for suede boots, including purchasing the khaki ruffle ones at full price, but now they are on sale for more than half the price. If you have had your eye on a pair of boots, it's always worth watching and waiting to see if they go into the sale. Essepecilaly when you know you have enough shoes but can justify buying a bargain like these above.

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Designer Handbag

These sales are a great time to purchase a designer handbag. Normally I would recommend going into store if you are spending a fair amount on a bag, but if you feel confident shopping online these sales are the perfect time to save on designer purchases. Here I've picked out an old favourite brand Marni as I know this brand also has great quality bags and comparing the original price to the sale one you know you are making a saving.



As I get older I'm finding myself more interested in interior pieces for my home. Bedding is one of those items I actually really enjoy shopping for. The covers that I love to interest can be very expensive but on sale, they are a lot more affordable. Stores like John Lewis, and The White Company always have amazing savings. 



Like I mentioned before my love for the interior is forever growing. So taking inspiration from my Pinterest boards I have found four beautiful pieces that I would love to see in my home. I have been lusting over a pink velvet chair for over a year now, so a sale is a perfect time to invest in a piece like this chair. At the moment I am loving dark wood furniture against white walls so I've picked out these two contrasting items from French Connection.

These have been my top sale items I have searched for in this year's boxing day sales. I would love to know your thoughts on any of these pieces or what you have been lusting over in the sales?

Joey x